Privacy Policy

Last updated: 15 May 2026

This Privacy Policy explains how Flippin’ Lovely collects, uses, and protects your personal information when you visit our website, place an order, contact us, visit our store, or otherwise deal with us.

For data protection purposes, we are the “controller” of the personal information we collect about you.

1. Information we collect

We may collect and use the following information:

  • your name, billing address, delivery address, email address and telephone number;

  • order details, payment confirmation, collection and delivery information;

  • messages you send us by email, contact form, social media or other channels;

  • information you provide when signing up to marketing emails;

  • website usage information, such as pages viewed, device type, browser type and IP address;

  • CCTV images if you visit premises where CCTV is in operation, where applicable.

We do not intentionally collect sensitive personal information unless you choose to provide it to us.

2. How we use your information

We use your personal information to:

  • process and fulfil orders;

  • arrange payment, delivery, collection, returns and refunds;

  • respond to enquiries and customer service requests;

  • keep records for tax, accounting and legal purposes;

  • prevent fraud and protect our business;

  • improve our website, products and customer experience;

  • send marketing emails where you have agreed to receive them or where the law allows;

  • comply with legal obligations.

Our lawful bases for using your information include contract, legal obligation, legitimate interests and, where required, consent. The ICO confirms that organisations must identify a lawful basis for processing personal information, and “contract” may apply where processing is necessary to provide goods or services requested by the customer.

3. Marketing

We will only send you marketing emails if you have signed up to receive them or where the law allows us to contact you about similar products or services.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at hello@flippinlovely.com

We do not sell your personal information to third parties.

4. Who we share information with

We may share your personal information with trusted service providers where necessary, including:

  • website and ecommerce platform providers;

  • payment processors;

  • delivery companies, couriers and collection partners;

  • email marketing providers;

  • IT, hosting and cloud storage providers;

  • accountants, insurers, professional advisers and legal advisers;

  • HMRC, regulators, law enforcement or other authorities where required by law.

These organisations may only use your information for the relevant service they provide to us, unless they are legally required to use it for their own compliance purposes.

5. Payments

Card payments are processed securely by our payment provider. We do not store your full card details. Your payment provider may process your personal information in accordance with its own privacy policy.

6. Cookies and website analytics

Our website may use cookies and similar technologies to make the site work, remember your basket, improve security, understand how visitors use the site, and support marketing or advertising.

Strictly necessary cookies may be used without consent. For analytics, advertising or other non-essential cookies, we will ask for your consent where required. You can change cookie settings through your browser or any cookie controls provided on our website. The ICO explains that organisations must tell people about cookies and similar technologies, explain what they do and why, and obtain consent unless an exemption applies.

7. How long we keep your information

We keep personal information only for as long as necessary.

Order, payment, tax and accounting records are usually kept for up to six years. Enquiry messages are kept for as long as needed to respond and manage any follow-up. Marketing information is kept until you unsubscribe or ask us to delete it, unless we need to keep a limited record to make sure we do not contact you again.

8. International transfers

Some of our service providers may process personal information outside the UK. Where this happens, we will take steps to ensure appropriate safeguards are in place, such as using providers with lawful transfer mechanisms.

9. Security

We use reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure or alteration.

However, no website, email system or online service is completely secure. Please take care when sending information to us online.

10. Your rights

You have rights under data protection law, including the right to:

  • ask for a copy of your personal information;

  • ask us to correct inaccurate information;

  • ask us to delete your information in certain circumstances;

  • object to certain uses of your information;

  • ask us to restrict how we use your information;

  • withdraw consent where we rely on consent;

  • complain to the Information Commissioner’s Office.

Some rights only apply in certain circumstances.

To exercise your rights, contact us at hello@flippinlovely.com

You can also complain to the Information Commissioner’s Office if you are unhappy with how we handle your information. The ICO is the UK regulator for data protection.

11. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will be posted on our website.